In 2007, CBC Sports launched a FIFA U-20 World Cup online game to promote and encourage participants to play and win a Hyundai.

The best U-20 soccer nations in the world battled for the coveted title of U-20 World Champion in Canada. CBC wanted to share all of the action with people and put their prognostication skills (or luck) to the test.

I was responsible for launching and overseeing more then 250,000 online notifications to a list of CBC members.  The campaign also involved programming reports to generate statistics regarding the success rate of the contest notification newsletter campaign.